Drawbridge's Self-Service Graph Evaluation Dashboard enables customizable see-it-for-yourself precision and recall – all based on your data! And the best part about this? We’re offering a free 60-day trial. We’re giving brands, agencies, and enterprises the ability to select from a variety of graph algorithms and output formats on a 100% transparent and self-service basis – so you can see firsthand how those choices impact the precision and recall of your custom graph from Drawbridge.
To begin your free 60-day trial of the Drawbridge Connected Consumer Graph®, please read through the three basic steps to get started, and be sure to read the DATA EVALUATION LICENSE AGREEMENT (will open in new tab). Once you're ready to get started – click the I'm Ready button below and submit the form.
Here are three basic steps to getting started:
Map Your Audience Data to Drawbridge – You can perform a simple cookie-sync with Drawbridge, and/or upload a list of device IDs for us to start building your custom graph.
Verify Your Data – Verify the progress of your cookie-sync and/or device ID upload on the Drawbridge dashboard.
Evaluate Your Graph – Visualize the composition of your custom graph by consumers, devices, identifier types, and country.
Here's What Sets Us Apart
Precision That's Precisely High – Nielsen has validated our probabilistic Connected Consumer Graph® and found it to be 97.3% precise in indicating a relationship between two or more devices. This means that for every 100 matches that we predicted, 97 of them were correct (true-positives), and only 3 were incorrect (false-positives).
Scale Beyond Scale – The Connected Consumer Graph includes more than 1.3 billion consumers across more than 3.3 billion devices and more than 9 billion identifiers (device IDs, cookies, etc.), including all of the digital environments consumers love (browsers and in-app) on their smartphones, tablets, computers, and connected TVs.
We've Got Global Coverage Covered – The Connected Consumer Graph has over 80% coverage of the Internet population in North America and Europe. Furthermore it’s a truly global solution with high coverage in other parts of the world as well, including Asia, Latin America, and Australia.
We’re Mobile-Minded – We are a mobile-first company with a strong infrastructure that understands mobile behavior and patterns. We observe billions of mobile devices each month, giving us the highest coverage of mobile advertising IDs, cookies, and connected devices. Mobile is the lynchpin for true cross-device scale.
Data To Go– The Connected Consumer Graph is accessible for brands and enterprises to leverage for many cross-device data applications because it exists outside the walled gardens of the large Internet incumbents. The data can be ported into your CRM system, DMP, email marketing cloud, or DSP of choice for better marketing and attribution.
Couture not Cookie-Cutter Graphs– Our graph isn’t offered as a one-size fits all – it can be customized and tuned to your particular application for scale/precision/format.
A Multi-Purposed Purpose– Though Drawbridge was born in the martech world, the applications of our graph are not limited to just marketing and advertising. Our clients utilize our technology for a range of applications, including content personalization, e-commerce recommendations, attribution, marketing automation, fraud detection, and more.
Diverse Data Acquisition Strategy – We use a variety of data partners to access data at large scale from mobile and desktop exchanges, DMPs, location data providers, and more. This results in visibility into over 80 billion ad requests each day, and over 9 trillion observations processed weekly.