Resources

We've got a wealth of information, insights, best practices, tips & tricks, and more packaged up and ready to read – check out our library and click the download button to get your FREE copy.  

And be sure to check out our Cross-Device Playbooks to discover purpose-built solutions for vertical and seasonal cross-device strategies.

Reaching and Engaging
with Millennials

Make sure you’re ready to reach them
across all their devices and along their
entire offbeat path to purchase.

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Nine Digital Advertising
Misconceptions

Identify nine of the biggest digital
advertising misconceptions plaguing the
industry and blocking your success.

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Five Non-Negotiables
of Any Programmatic Platform

Here are a handful of must-have self-service
platform features that you shouldn’t live
without.

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Optimizing Your Creative Assets
for Cross-Device Success

Tips from our ad operations team to help
you yield stronger campaign results. 

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Cross-Device Graphs
for Marketers

Learn about the challenges, opportunities,
and differentiators in the confusing world
of cross-device graphs.

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The Four I's of Cross-Device
Marketing

Identity, Interoperability, Insights, and
Incrementality are the essential new
guidelines of digital media decisions.

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Cross-Device Fact or Fiction?

We bust the five most common cross-
device myths once and for all.

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Drawbridge App Traction Index
Q4 2016

Read about the apps that are getting the
most traction from real consumers.

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Cross-Device Advertising
Benchmark Report Q4 2016

An advertiser's guide to click-through rates
by vertical, device, and size.

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IAB Cross-Media Ad Effectiveness
Study

The research shows that across 5 verticals
the inclusion of digital ad formats in a
traditional campaign improves brand impact
both individually and in combination with
traditional media formats.

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Drawbridge App Traction Index Q1 2017

Read about the apps that are getting the 
most traction from real consumers.

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Cross-Device Advertising Benchmark Report Q1 2017

An advertiser's guide to click-through rates
by vertical, device, and size.

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Infographic:
Ditch the Device

Interested in learning how brands, agencies, and enterprises can deliver personalized experiences across devices, channels, platforms, and locations? Check out our infographic and download our guide to understanding people – not proxies!

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Cross-Device Playbooks

CPG Playbook

A purpose-built playbook to build awareness,
engagement, and sales for everything in a
box, jar, can, bag, or bottle.

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QSR Playbook

A purpose-built playbook to reach mobile-
first casual dining consumers while they're
on-the-go making dining choices. 

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Retail Playbook

A purpose-built playbook to enable
marketers to implement retail strategies
that reach consumers both shopping
online, and making big-ticket purchases
in stores.

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Auto Playbook

An insights-driven, prescriptive playbook
for both tier 1 and tier 2 initiatives to help
drive awareness and sales by connecting
with consumers across all their devices.

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Entertainment Playbook

A purpose-built playbook to enable
marketers to implement entertainment
strategies  that drive consumer ticket
purchases and viewership across devices.

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TV Audiences Playbook

A purpose-built playbook to enable
marketers to seamlessly reach audiences
across desktop, mobile, connected TV, and
programmatic TV inventory sources.

Learn More >