Resources to Help You Get Smarter, Faster

We've got a wealth of information, insights, best practices, tips & tricks, and more packaged up and ready to read – check out our library and click the download button to get your FREE copy.  

And be sure to check out our Webinars.

Reaching and Engaging
with Millennials

Make sure you’re ready to reach them
across all their devices and along their
entire offbeat path to purchase.

Download >

Nine Digital Advertising
Misconceptions

Identify nine of the biggest digital
advertising misconceptions plaguing the
industry and blocking your success.

Download >

Cross-Device Graphs
for Marketers

Learn about the challenges, opportunities,
and differentiators in the confusing world
of cross-device graphs.

Download >

The Four I's of Cross-Device Marketing

Identity, Interoperability, Insights, and
Incrementality are the essential new
guidelines of digital media decisions.

Download >

Cross-Device Fact or Fiction?

We bust the five most common cross-
device myths once and for all.

Download >

IAB Cross-Media Ad Effectiveness Study

The research shows that across 5 verticals
the inclusion of digital ad formats in a
traditional campaign improves brand impact
both individually and in combination with
traditional media formats.

Download >

People-Based Identity
Best Practices

For Site Personalization and Site-side Personalization

Download >

People-Based Marketing
Doesn't Stop With People

Multi-Resolution Identity Will Power Martech's Future

Download >

Webinars

Beyond Attribution & Reporting

Run-of-the-mill campaign measurement and real-time performance reports have become table-stakes for today’s modern marketers.

Watch Now >

Attribution Modeling
for the Modern Marketer

Today’s always-connected consumers, the customer journey has become increasingly fragmented, and understanding that path and properly attributing actions has become more and more difficult.

Watch Now >

Putting the "People"
in People-Based Marketing

In order to get the most out of people-based marketing, brands have to understand more than just people in order to drive improvements in customer experiences, including more targeted advertising, holistic attribution, personalization, and even security applications.

Watch Now >

The Complete Guide to Evaluating Identity-Powered Platforms

Learn about the must-have tools and insights to fully unlock people-based marketing.

Watch Now >