Resources

We've got a wealth of information, insights, best practices, tips & tricks, and more packaged up and ready to read – check out our library and click the download button to get your FREE copy.  

And be sure to check out our Cross-Device Playbooks to discover purpose-built solutions for vertical and seasonal cross-device strategies.

Reaching and Engaging
with Millennials

Make sure you’re ready to reach them
across all their devices and along their
entire offbeat path to purchase.

Download >

Nine Digital Advertising
Misconceptions

Identify nine of the biggest digital
advertising misconceptions plaguing the
industry and blocking your success.

Download >

Five Non-Negotiables
of Any Programmatic Platform

Here are a handful of must-have self-service
platform features that you shouldn’t live
without.

Download >

Optimizing Your Creative Assets
for Cross-Device Success

Tips from our ad operations team to help
you yield stronger campaign results. 

Download >

Cross-Device Graphs
for Marketers

Learn about the challenges, opportunities,
and differentiators in the confusing world
of cross-device graphs.

Download >

The Four I's of Cross-Device
Marketing

Identity, Interoperability, Insights, and
Incrementality are the essential new
guidelines of digital media decisions.

Download >

Cross-Device Fact or Fiction?

We bust the five most common cross-
device myths once and for all.

Download >

Drawbridge App Traction Index
Q4 2016

Read about the apps that are getting the
most traction from real consumers.

Download >

Cross-Device Advertising
Benchmark Report Q4 2016

An advertiser's guide to click-through rates
by vertical, device, and size.

Download >

IAB Cross-Media Ad Effectiveness
Study

The research shows that across 5 verticals
the inclusion of digital ad formats in a
traditional campaign improves brand impact
both individually and in combination with
traditional media formats.

Download >

Drawbridge App Traction Index Q1 2017

Read about the apps that are getting the 
most traction from real consumers.

Download >

Cross-Device Advertising Benchmark Report Q1 2017

An advertiser's guide to click-through rates
by vertical, device, and size.

Download >

Cross-Device Playbooks

CPG Playbook

A purpose-built playbook to build awareness,
engagement, and sales for everything in a
box, jar, can, bag, or bottle.

Learn More >

QSR Playbook

A purpose-built playbook to reach mobile-
first casual dining consumers while they're
on-the-go making dining choices. 

Learn More >

Retail Playbook

A purpose-built playbook to enable
marketers to implement retail strategies
that reach consumers both shopping
online, and making big-ticket purchases
in stores.

Learn More >

Auto Playbook

An insights-driven, prescriptive playbook
for both tier 1 and tier 2 initiatives to help
drive awareness and sales by connecting
with consumers across all their devices.

Learn More >

Entertainment Playbook

A purpose-built playbook to enable
marketers to implement entertainment
strategies  that drive consumer ticket
purchases and viewership across devices.

Learn More >

TV Audiences Playbook

A purpose-built playbook to enable
marketers to seamlessly reach audiences
across desktop, mobile, connected TV, and
programmatic TV inventory sources.

Learn More >