Read All About It – News, Posts, Events, Tweets, and More!

News

News

Setting the Right KPIs: The Bread and Butter of Successful Marketing Campaigns


Our Director of Client Strategy Writes About the Perfect Recipe for KPIs

Read More >

Press

Experts Predict: Will Artificial Intelligence Become Less Talk & More Action in 2018?

Read More >

Social

When Xiao was asked to write something for @MarTechAdvisor, we had a pretty good idea it would combine two of his l… https://t.co/Ul3y1zEfrs

Social

Via VentureBeat from our own Brian Ferrario: Marketers, don't miss out on the 'perfect storm' of #esports.

Blog

The Drawbridge Approach to Attribution

Read More >

News

News

Japan’s CCI Adopts People-Based Identity Solution from Drawbridge & Mitsui

Drawbridge makes further progress bringing people-based identity to Japan.

Read More >

Blog

Product Pulse: Fall 2017 Release Notes

Read More >

Events

Street Fight Summit West, January 30-31, 2018, Los Angeles

Read More >

News

News

Marketers, Don’t Miss Out on the ‘Perfect Storm’ of Esports


Drawbridge's VP of Marketing writes for VentureBeat on why marketers can't afford to ignore esports.

Read More >

Blog

Tech Talks: WebGL - 3D Technology on the Web

Read More >

Press

Indian Women Who Embody the Spirit of the American Dream

Read More >

Blog

Product Pulse: Announcing Key Enhancements to Our Self-Serve Graph Platform!

Read More >

Social

We're working with @AdobeExpCloud, @IBMforMarketing, and more partners for #crossdevice reach and extension! https://t.co/WIqP16qeVh

News

News

Adoption Among Enterprises Snowballs for Drawbridge’s People-Based Identity

Recent integrations give marketers even more access to people-based identity.

Read More >

Social

We get a lot of questions about the best way to measure success and attribute #crossdevice conversions – so we've t… https://t.co/mybO8qX9st

Blog

Product Pulse: August 2017 Release Notes

Read More >

Social

THRILLED to be a finalist in the 10th annual Media Excellence Awards for our #crossdevice product-level attribution solution! Congrats to all of the finalists!

News

News

Drawbridge Strengthens its Cross-Device Integration with The Trade Desk’s Platform To Take On TV Addressability and Measurement

Top marketers leverage this partnership to drive cross-device performance

Read More >

Events

CES, January 9-12, 2018, Las Vegas

Read More >

Social

Congratulations to our friends at @MGOMD / @Specsavers on #winning Most Effective Cross-screen Campaign from… https://t.co/uYMHew3z5h

Events

Women in Wireless Holiday Gala, December 13, 2017, San Francisco

Read More >

Social

Holiday shopping season has arrived, and 90% of consumers use a mobile device to begin their purchasing journey.… https://t.co/tVgPjQyWUr

Events

Evanta CMO Inner Circle Dinner, December 6, 2017, NYC

Read More >

Social

RT @YourStoryCo: These Indo-American #WomenEntrepreneurs have scaled the heights of the #business world in the #USA, and are #inspirations…

Social

RT @eMarketer: #Mobile purchasing has reached at tipping point: https://t.co/f6C1alSPh2 https://t.co/B0BQDG5nHn

Social

"We need a breakout player to go beyond #martech to truly become the universal currency for identity. Identity has… https://t.co/m9CnbW14Pj

Social

Is identity a commodity or a currency? And is it a winner-take-all scenario? #dms17 https://t.co/lYjH9DH7GR

Social

#Martech continues to outperform Nasdaq #dms17 https://t.co/MzDWQcn7OH

Social

Cool concept and great delivery, Terry! No wonder they gave you an award 🏆! This is a must-watch for everyone in… https://t.co/cnDwg7dhM8

Social

via @eMarketer : Majority of US TV viewers say they mainly watch their favorite show via a digital source.… https://t.co/EDkweW1Vrk

Press

Drawbridge Introduces Self-Service Cross-Device Dashboard

Read More >

Social

It's never been easier to create and evaluate a #crossdevice graph. https://t.co/cPqFH9y7LW https://t.co/wkcw0f47Pz

News

News

Drawbridge Simplifies Accessibility and Validation of People-Based Identity Data

First-to-Market Self-Service Platform Removes the Friction from Personalizing Customer Experiences

Read More >

Social

RT @eMarketer: Consumers place a higher value on qualities such as experience and convenience than they do on price, a study finds: https:/…

Social

Halloween at Drawbridge HQ! #Halloween2017 #Crossdevice https://t.co/TF3n4y3foY

Events

DMS West, November 16, 2017, Menlo Park, CA

Read More >

Social

Still reeling from our @DMA_USA win for #crossdevice #crosschannel attribution! https://t.co/VQQxA6jcDr

News

News

The Retail Apocalypse isn’t Nigh, But Brands Must Adapt Like It Is

Store closings will break a 20-year record this year, however savvy retailers understand that brick-and-mortar is just one part of the shopping experience. So how can retailers step up the customer experience game?

Read More >

Press

Dini Mehta Named to AD2SF 32 Under 32 List!

Read More >

Press

Drawbridge and Cuebiq Team Up to Extend Cross-Device Reach and Offline Attribution

Read More >

Social

We've partnered with Cuebiq to advance cross-device reach & attribution!

Social

50% of e-commerce site visits took place on desktop in 2016. See our 2017 #cossdevice #infographic #winteriscoming… https://t.co/Etx0Lu3SxB

Social

Data from @eMarketer: second-screening is now second-nature. #crossdevice https://t.co/5gr8O8uEQu

Social

You get a cake-pop, you get a cake-pop, everybody gets a cake-pop! Celebrating 6yrs of serving #crossdevice ads! https://t.co/OE78uhRCyw

Social

Congrats to our own Henry Chen and the other winners at tonight’s #timmyawards!! https://t.co/aseIweCOah