NEWSFEED

Read All About It – News, Posts, Events, Tweets, and More!

News

News

Drawbridge And Mitsui & Co. Bring Cross-Device Identity to Japan with Strategic Partnership and Investment

Investment into Drawbridge from Mitsui Helps Expedite Drawbridge’s Market Entry

Read More >

Press

Why Big Brands Like Electronic Arts Aren’t Playing Games With Identity

Read More >

Social

RT @MediaPost: Top 4 Marketing AI Startups https://t.co/Dd8K1UI3Rn

Social

Our own Brian Ferrario talks with Adweek about the importance of having a #crossdevice identity strategy.

Blog

Product Pulse: July Release Notes

Read More >

News

News

Ad Tech Desperately Needs Data Exchange Standards

Sanjay Agarwal, our VP of Engineering, calls for the standardization of data formats and transport layer between DMPs and DSPs.

Read More >

Blog

Employee Spotlight: Shadi Rasheed

Read More >

Events

Web Summit, Nov. 6-9, Lisbon

Read More >

News

News

UC Santa Cruz Launches New Data Science Research Center With Drawbridge as Founding Member

Data, Discovery, and Decisions (D3) research center provides a platform for collaboration between industry and academia in the emerging field of data science

Read More >

Blog

Employee Spotlight: Deepika Vinjamoor

Read More >

Press

This Drawbridge Midwest Sales Chief Helps Brands Understand Online Behavior to Close Deals

Read More >

Blog

Product Pulse: Navigating The Big Data Maze

Read More >

Social

Love working with @adsquarecom on #crossdevice identity! https://t.co/noefLkSHng

News

News

Target Media Goes Self-Service with Drawbridge Cross-Device Platform

“The Drawbridge platform is more than just a DSP – the built-in DMP and Insights product makes this a full-stack solution for campaign management, from set-up to ROI measurement, which is perfectly in line with our core competencies and expertise.”

Read More >

Social

#Adtech space in Japan heats up – led by Drawbridge & Mitsui bringing #crossdevice! https://t.co/IwFY4K4GMg via @thedrum

Blog

Product Pulse: Tying The Online & Offline Worlds –

Introducing Daily Product-Level Offline Attribution

Read More >

Social

168 Million Will Watch Connected TV in the US This Year https://t.co/SYrsJUIxPf via @eMarketer

Social

"The OpenRTB protocol replaced all proprietary protocols for sending ad requests from SSPs to DSPs, but there is still a strong need for the standardization of data formats and the transport layer to push data from a DMP to a DSP," says our VP of Engineering, Sanjay Agarwal.

Events

AdExchanger Programmatic I/O, October 25-26, New York City

Read More >

Social

RT @adexchanger: Ad Tech Desperately Needs Data Exchange Standards https://t.co/ONiKEV6YRj by @Drawbridge, Sanjay Agarwal

Social

.@BryanKingsbury is lookin' sharp in this @chicagotribune profile on our midwest presence! https://t.co/thChgwNnsl #crossdevice #adtechjobs

Social

Join us for our next #webinar on #crossdevice insights! https://t.co/KjmzfRjUYN https://t.co/h16emN2ztQ

Events

Incite Group's Brand Marketing Summit, Oct. 24-25, New York City

Read More >

Press

Drawbridge Teams Up With Mitsui For Japan Launch

Read More >

Social

We're bringing identity to Japan! Proud to be enabling local brands and enterprises to leverage our leading identity graph for applications in adtech, martech, and beyond!

Social

RT @martech_today: Will People-Based Marketing take over? by @xBarryLevine https://t.co/MEWhW1PIQH

Press

Drawbridge partners with Target Media for improved self-service mobile ad buying and targeting

Read More >

Social

Great to see the continued adoption of our self-service cross-device advertising platform, and even better to be working with the Target Media USA team!

Events

Digital Marketing Exchange, September 24-26, New York City

Read More >

Social

Excited to announce our support of the @ucsc D3 Research Center! https://t.co/mOBydgswvX https://t.co/yNXBCjOJmZ

Social

Missed connecting with Drawbridge in Cannes last week? Here are some thoughts on identity (and "frosé") from our own Mark Granger at the Index Exchange suite!

Social

Interesting take from @LeoBurnett on #mobile: https://t.co/eHCA3UEj0Y. So much time is spent in apps, yet mweb has matured, could replace.

Social

Hey @Cadreon_IPG & Universal McCann SF! Thanks for hangin today 🏄‍♀️🍻🌮 #teamdrawbridge #crossdevice https://t.co/ztFhdcLEnN

Events

The Economist's Global Innovation Summit, September 21, Hong Kong

Read More >

News

News

Three Critical Errors Marketers Make When it Comes to Thinking about Data

Data-based marketing isn’t simple, but many of the most common complaints can be easily addressed, says Drawbridge's VP of Marketing.

Read More >

News

News

Machine Learning Is Helping Martech Lead the AI Revolution

Drawbridge's CTO explains the critical difference between AI and ML: AI makes decisions, while ML makes predictions.

Read More >

Social

Artificial intelligences gets all the press, but the real star behind the scenes is advanced machine learning! Our CTO breaks down what this means for the martech space today on Advertising Age.

Social

RT @IndexExchange: @4 @JimLesser @JoeLazauskas @kamakshis @acasale Kicking off today's panel discussing the creative data category w/ @JimL…

Social

Data-based marketing isn’t simple, but many of the most common complaints can be easily addressed, writes Drawbridge's VP of Marketing for MarTech Advisor.

News

News

Drawbridge Boosts Cross-Device Targeting and Activation Capabilities with PushSpring Unique Mobile App Audience Data

Much of the audience data in the marketplace is very similar, if not duplicative, across vendors. Today we're changing that.

Read More >

Events

Ibotta's Mobile Innovation Summit, September 18-20, Denver

Read More >

Social

Thanks @mobext for having us! #HavasTechWeek #crossdevice https://t.co/RUyxeuPcIV

Social

Consumers juggle up to 4 devices daily, making effective #crossdevice targeting critical. New insights from the @iab https://t.co/SxUKjCHYeE

Social

#Mobile app data + our #crossdevice 📱💻📺 graph = new opportunities for our customers. Excited to bring this to marke… https://t.co/26Sce5vvU0

Press

Drawbridge Onboards 250+ Audience Segments From PushSpring

Read More >