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News

News

Drawbridge Announces TV Audiences Playbook to Reach and Measure Both Cord-Cutters and Cable Subscribers

Audience-based approach aligns with shift from program-based buying to getting in front of ideal audiences, regardless of what they are watching.

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Press

Drawbridge Adds Programmatic TV Capability

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Social

Just about a week away from #datapopup SF! See our Director of data science, Xiang Li, for a fireside chat 2/22!… https://t.co/W4HKd6p1oQ

Social

Traditional TV is now digitally addressable through our Cross-Device Platform!

Blog

2016: A Year With Drawbridge

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News

News

Overcoming the Last Hurdle in the Quest for the “Holy Grail” of Marketing

Drawbridge's Sr. Data Scientist talks about the specific challenges in resolving cross-device identity.

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Blog

Feature In Focus: Multi-Touch Attribution Reporting

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Events

ThinkLA Mobile Breakfast, March 23

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News

News

Drawbridge Strengthens US Sales Leadership in Enterprise Sales Push

The updated sales leadership structure now encompasses regional leadership across the company’s US regions, and resulted in the promotion of three team members.

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Blog

Product Pulse: Self-Serve Graph Dashboard – Another Step Toward Cross-Device Identity Democratization

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Press

Drawbridge CEO Named One of the Most Powerful Women in Mobile Advertising for 5th Straight Year

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Blog

Employee Spotlight: Haylee Adkins

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Social

Big #crossdevice news today as we add #programmatic TV! More details at https://t.co/ioETOISekk. https://t.co/8peaI37Y3o

News

News

Drawbridge-Sponsored IAB Study Finds Inclusion of Mobile & Desktop Improves Cross-Media Brand Campaign Effectiveness

Media plans that include mobile and desktop advertising executed simultaneously with traditional offline media consistently drive greater lift than traditional offline media plans alone.

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Social

Cross-device isn't just computer/phone/tablet/tv anymore! Original research from Drawbridge below:

Blog

Employee Spotlight: Sashi Ramani

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Social

Just in case you thought resolving cross-device identity was simple, our Sr. Data Scientist Randell Cotta breaks down the challenges for KDNuggets.

Social

Congrats to @BryanKingsbury, Val, & Christina as they take on expanded roles to promote our #crossdevice solutions! https://t.co/3onOY5TbrS

Social

"Our north-star vision is about powering the internet economy with an accessible, scaled solution for consumer identity," says Drawbridge Founder & CEO on the AdExchanger Talks podcast.

Social

RT @adexchanger: #Podcast: For @Drawbridge's Kamakshi Sivaramakrishnan, It's Not Only About The Ads https://t.co/VilHNjwOG0

Social

2017 is the year of digital identity, get up to date w/ everything #crossdevice at our 1/31 webinar! Register now https://t.co/JyYaC91k8q

Social

New @iab study finds digital #crossdevice ads improve brand impact both individually & in combo w/ traditional medi… https://t.co/9tpP3JeBk9

Events

SXWS, Austin, March 10-19

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Social

RT @kpcb: #Crossdevice leader @Drawbridge named to @CBinsights #AI100 list of top AI companies! Congrats @kamakshis & team! https://t.co/Aa…

News

News

Drawbridge Named to CB Insights List of Groundbreaking Artificial Intelligence Companies

More than 1,650 companies were nominated or applied for the AI 100, with only 6% being selected.

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Events

LiveRamp RampUp, San Francisco, March 7

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Social

We're kicking 2017 off with a win! Drawbridge was just named to the CB Insights AI 100 list of the most promising global artificial intelligence companies! More at https://www.cbinsights.com/research-ai-100

Social

Hey @blue449, hope you've been practicing your serve! See ya tonight 🏓🏓🏓 https://t.co/ca75WUOpz8

Events

eTail West, Palm Springs, Feb 27 - March 2

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Social

RT @tkawaja: So many smart and accomplished executives on this list. Congrats! https://t.co/g8jVglpWGR

Press

Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017

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Events

Mobile World Congress, Barcelona, Feb 27 - Mar 2

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Social

.@Adage's top three data trends of 2016 leads with consumer identity... will be even bigger in 2017! https://t.co/2nUZ8Ww68e

Events

IQPC CMO Exchange, Los Angeles, Feb 26-28

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Social

Drawbridge Founder & CEO Kamakshi Sivaramakrishnan has been named to Business Insider's list of the Most Powerful Women in Mobile Advertising for an incredible FIFTH YEAR IN A ROW!

Social

Tasty holiday lunch with @Omnicom this afternoon. It's beginning to feel a lot like..... #crossdevice! https://t.co/fZ01IjKtJw

Social

Fine looking crew at @JaneRestaurant this afternoon. Thanks for coming with, @mobext! https://t.co/NPOjwqNTJZ

Social

Congratulations to the Queen of Cross-Device, who just made Silicon Valley Business Journal's List of 100 Women to Watch in 2017.

Social

The new year is right around the corner and we have some trend predictions for the industry. Read on to see what Haylee Adkins expects to take the cake in 2017.

Events

Domino Data Science Pop-Up, San Francisco, Feb 22

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Social

We had a blast at @BIMABoston Prom last night, hope you did too! #crossdevice #teamdrawbridge https://t.co/eU5WOrqlsS

News

News

Drawbridge Awarded Patent for Probabilistic Cross-Device Technology

Patent No. 9,514,248 from the United States Patent and Trademark Office for “SYSTEM TO GROUP INTERNET DEVICES BASED UPON DEVICE USAGE."

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Social

.@throtle_io has selected Drawbridge #crossdevice data to extend and enhance brand reach within their DSP of choice. https://t.co/B5bgtYxhEh

Social

Everything you've ever wanted to learn about cross-device attribution – courtesy of our VP of Product and Partnerships, Rahul Bafna on MediaPost.

Events

Mobile Growth Summit, San Francisco, Feb 1-2

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