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Adoption Among Enterprises Snowballs for Drawbridge’s People-Based Identity

Drawbridge, the leading people-based identity management company, today announced new and deepened data integrations with several major enterprise partners for its Connected Consumer Graph® and self-service Cross-Device Platform, establishing the company as a universal currency for people-based identity.

Integrations have been completed or strengthened with the following partners:

  • Adobe Experience Cloud, enabling Adobe Audience Manager customers to seamlessly extend and reach their first-party audiences through the Drawbridge Cross-Device Platform.
  • IBM Universal Behavior Exchange, where IBM Watson Marketing users can enhance their customer data for reach and measurement via the Drawbridge platform.
  • LiveRamp IdentityLink, giving marketers access to the Drawbridge Connected Consumer Graph through more than five hundred adtech and martech platforms.
  • The Trade Desk Platform, helping brands and agencies extend mobile and desktop audience segments onto connected TV devices, and vice versa.
  • Yume, where the Drawbridge graph powers the YuMe People-Based Video Marketing Suite to enable cross-screen audience targeting, sequential messaging, and attribution.

“The most valuable data that brands have is their own, and Drawbridge’s solutions help make that first-party data more complete and actionable – whether in an advertising and attribution capacity, or for a number of other customer experience applications,” said Drawbridge COO Winston Crawford. “The growth and diversity of our partner ecosystem creates increased access and opportunities for brands and enterprises, who can now more easily adopt a precise, scaled, people-based identity solution as a means to deliver better experiences on the internet outside of the walled gardens.”

The Drawbridge Connected Consumer Graph includes more than 1.3 billion consumers across more than 3.3 billion devices and has been validated by Nielsen to be 97.3% precise, confirming the company’s position as the largest and most precise independent provider of probabilistic cross-device identity.

The Drawbridge Cross-Device Platform is an end-to-end, native identity-powered programmatic platform. It combines the scale and precision of the Drawbridge Connected Consumer Graph with the data transparency and flexibility advertisers demand, serving as a one-stop destination for data onboarding, amplification, media activation, and measurement.

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