Drawbridge, the leading identity management company, today announced a partnership with Retargetly, the leading independent DMP and data exchange that focuses on hispanic audiences, bringing the Drawbridge Connected Consumer Graph® to Latin American brands and agencies for people-based marketing and analytics.
Retargetly powers publishers, marketers, and advertising agencies with proprietary segmentation technology and audiences of over 200 million unique consumers. The company is leveraging Drawbridge’s identity technology to connect audiences across devices in order to deliver a more complete view of consumers for their clients.
“We continue to see great success with our identity graph in market in terms of finding new applications for the data, signing new partnerships, and expanding into new regions – and our work with Retargetly is an example of all of the above,” said Drawbridge COO, Winston Crawford. “Retargetly’s brand and agency clients will benefit hugely from a holistic customer view across devices and platforms.”
“We help our clients provide unique experiences for their customers, and in today’s multi-device world, helping them understand consumers across different environments is key,” said Daniel Czaplinski, Retargetly CEO. “Drawbridge’s solution is truly global, enabling us to provide new capabilities not only within Latin America, but also other countries including the United States. We chose Drawbridge because they made it easy for our team to visualize and evaluate their graph data, delivering impressive results in terms of scale and accuracy.”
The Drawbridge Connected Consumer Graph is built upon patented technology and includes more than 1.3 billion consumers across more than 3.3 billion devices – representing 75% of global active consumer devices – with Nielsen-verified 97.3% precision. The company recently announced a strategic partnership with Mitsui & Co. to bring is Connected Consumer Graph to the Japanese market. Drawbridge works with a breadth of agencies, enterprises, and brands, including Publicis Groupe, Foursquare, Samsung, LiveRamp, AdSquare, Adform, TapFwd, Throtle, Target Media, Varick Media Management, and M&C Saatchi Mobile.