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Drawbridge and Jivox Deliver Omni-Channel Personalization Powered by People-Based Identity


Drawbridge, the leading people-based identity management company, and Jivox, the personalized digital marketing technology leader, today announced that brands and agencies are able to accelerate engagement by leveraging the full capabilities of Jivox’s AI-based omni-channel cross-device dynamic creative through an integration with the Drawbridge Connected Consumer Graph®. This joint solution enables marketers to use a broad range of data triggers to deliver precise, personalized ad content at scale, including retargeting and sequential messaging across channels and devices.

“Consumers are taking advantage of multiple devices and channels as part of their purchase journey, and dynamic creative has shown to be an effective way to engage and re-engage customers throughout that process,” said Bhumika Dadbhawala, Head of Business Development for Drawbridge. “Brands and agencies use Jivox’s platform because it has been purpose-built for delivering precise, personalized messages across all digital channels. This drives highly relevant, real-time ad content that can achieve even greater efficiencies with a cross-device, people-based view of consumers.”

Jivox personalized dynamic creative optimization (DCO) increases engagement, proven by a click-through rate that is three times higher than the industry benchmark.

“As marketers face the reality and challenges of today’s multi-device world, reaching the right customers in the ideal setting is paramount to a campaign’s success" said Ketaki Rao, SVP of Product Management. “By combining Jivox’s DCO capabilities with Drawbridge’s cross-device, people-based identity solution, brands can personalize content and access a state-of-the-art machine learning-based decision graph to show highly relevant ads to specific audiences at the moment of their purchase intent, across all their devices. We’re excited to make this platform even more valuable for marketers.”

Jivox IQ is a cloud-based, data-driven platform for delivering personalized digital advertising and marketing experiences at scale. It is a powerful solution for engaging consumers with the right message in real-time and across all channels. Jivox is trusted by hundreds of leading companies including Sony, REI, Toyota, Cars.com, Xaxis, and more.

The Drawbridge Connected Consumer Graph is the industry’s largest and most precise people-based identity solution available, and helps brands and enterprises deliver better customer experiences to over a billion consumers around the world.

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