Today Drawbridge announced that Throtle, a people-based data onboarding company, has selected the Drawbridge Connected Consumer Graph® to help its brand and agency clients reach consumers more efficiently across multiple devices. Throtle will onboard and match its clients’ data with the Drawbridge graph in order for brands to extend and enhance their reach within their demand-side platform (DSP) of choice.
“Our partnership with Throtle is a perfect example of how we are democratizing cross-device identity within the adtech and martech industries, as well as in ancillary spaces,” said Drawbridge COO Winston Crawford. “Making our unique data and technology available for brands, agencies, and enterprises to access through as many channels as possible is how we’ve established ourselves as the leader in digital identity, and we’re proud to work with Throtle and their clients.”
“The Drawbridge team has been incredibly flexible and transparent with the entire graph process and helped us customize the precision, recall, and coverage for our specific use case,” said Paul Chachko, CEO of Throtle. “The resulting cross-device reach we’ve seen from Drawbridge’s data coupled with our accuracy is extremely valuable to our clients.”
The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than three billion devices. In addition to its scale, the Connected Consumer Graph is also extremely precise, having been found by Nielsen to be up to 97.3% precise in connecting consumers across devices. Drawbridge works with a breadth of agencies, enterprises, and brands – as evidenced by recent partnerships with Foursquare, Oracle, LiveRamp, TapFwd, and M&C Saatchi Mobile – in addition to its portfolio of advertising customers.