Drawbridge, the leading anonymized digital identity company, today announced that Foursquare, a technology company that enriches consumer experiences and informs business decisions through location intelligence, has chosen Drawbridge as its cross-device identity provider of record. The decision comes after a test on both precision and scale using Foursquare’s own proprietary deterministic data to validate Drawbridge’s Connected Consumer Graph®.
“Our work with Foursquare is a phenomenal example of how an independent, scaled identity solution can be customized for all types of brands and enterprises for specific applications, versus a cookie-cutter solution with limited uses,” said Drawbridge COO Winston Crawford. “Having a global technology company like Foursquare adopt our identity graph is incredible validation of our mission of become the universal currency for digital identity.”
“Foursquare has first party data from users of our consumer apps that allows us to have a clear map of the world as it’s seen by mobile devices. By partnering with Drawbridge we can extend media delivery across new devices and channels while bolstering device coverage for our products,” said Peter Krasniqi, VP, Global Sales Strategy and Operations at Foursquare.
The Drawbridge Connected Consumer Graph includes more than one billion consumers across more than three billion devices. In addition to its scale, the Connected Consumer Graph is also extremely precise, having been found by Nielsen to be up to 97.3% precise in connecting consumers across devices. Drawbridge works with a breadth of agencies, enterprises, and brands – as evidenced by recent partnerships with Oracle, LiveRamp, M&C Saatchi Mobile, and Lyft – in addition to its portfolio of advertising customers.
Foursquare is the world’s leading location intelligence company, offering two consumer apps: Foursquare, the city guide, and Swarm, the check-in app, which are used by more than 50 million monthly active users. Leveraging first-party data from these apps, Foursquare offers a suite of enterprise and advertising tools, including the Pinpoint digital media targeting platform, Attribution to help marketers measure the efficacy of digital ads at driving store visits, and Place Insights to understand business and local trends through proprietary data and foot traffic signals. Foursquare also has a database and API that power location data for Apple, Uber, Twitter, Microsoft, Samsung and 100,000 other developers.